Mixed Reality Headcount, Week ending 16 September, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday 16 September, 2007:

Site (* Native reality site)	Est avg hourly visits	Est avg hourly visits (peak hrs)	Estimated total weekly visits
* Phat Cat's Jazzy Blue Lounge	142	159	23,964 (up 3.47%)
* Lost Gardens of Apollo	85	109	14,412 (up 2.56%)
* Independent State of Caledon	77	99	12,948 (up 2.18%)
* City of Lost Angels	75	87	12,636 (down 6.07%)
* New Citizens Incorporated	75	89	12,612 (stable)
The Pond	72	34	12,252 (stable)
* The Shelter	55	67	9,240 (up 7.24%)
IBM	44	46	7,548 (up 7.34%)
* Isle of Lesbos	42	56	7,200 (down 11.76%)
* Midgar	41	49	6,924 (down 8.12%)
Pontiac	34	42	5,736 (up 26.79%)
* London Commercial Sims	31	44	5,364 (down 4.49%)
The L Word	29	35	5,016 (down 6.49%)
Greenies Home	26	38	4,464 (up 7.51%)
* Ballers City	24	27	4,128 (stable)
* Svarga	19	27	3,288 (up 3.01%)
The Weather Channel	18	16	3,120 (up 4.84%)
Nissan	16	16	2,808 (up 18.18%)
Playboy	14	21	2,472 (up 25.61%)
Virtual Holland	14	16	2,424 (up 3.06%)
Microsoft	7.43	8.0	1,248 (down 9.57%)
ABC Island	7.07	6.57	1,188 (down 26.67%)
Sun Microsystems	6.57	8.86	1,104 (down 5.15%)
AOL Pointe	5.07	4.86	852 (up 2.90%)
Manpower HQ	3.57	3.71	599 (down 2.38%)
STA Travel	3.43	3.43	576 (up 11.63%)
Coldwell Banker	3.36	4.86	564 (down 2.08%)
Cisco Systems	3.07	2.29	516 (down 10.42%)
Dell	3.0	3.14	504 (up 2.44%)
NBA	2.21	1.14	372 (down 6.06%)
Useful Technology	1.79	0.86	300 (down 53.70%)
Comcast	1.64	0.86	276 (down 28.13%)
Ratepoint	1.07	1.43	180 (down 74.14%)
Reebok	1.07	1.43	180 (up 150.00%)
Coldwell Banker:$3m house	0.43	1.14	73 (up 400.00%)
Adidas	0.21	0.0	36 (stable)

The top ten, with commentary is posted to New World Notes.

Methodology

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.

We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.