Mixed Reality Headcount, Week ending 9 September, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday 9 September, 2007:

Site (* Native reality site)	Est avg hourly visits	Est avg hourly visits (peak hrs)	Estimated total weekly visits
* Phat Cat's Jazzy Blue Lounge	137	158	23,160 (stable)
* Lost Gardens of Apollo	83	114	14,052 (down 3.06%)
* City of Lost Angels	80	87	13,452 (stable)
* Independent State of Caledon	75	112	12,672 (stable)
* New Citizens Incorporated	74	89	12,588 (stable)
The Pond	72	40	12,252 (stable)
* The Shelter	51	59	8,616 (down 6.75%)
* Isle of Lesbos	48	68	8,160 (up 3.50%)
* Midgar	44	63	7,536 (down 4.99%)
IBM	41	41	7,032 (up 2.09%)
* London Commercial Sims	33	47	5,616 (up 7.59%)
The L Word	31	36	5,364 (up 3.23%)
Pontiac	26	27	4,524 (down 20.46%)
* Ballers City	25	30	4,212 (down 6.15%)
Greenies Home	24	32	4,152 (stable)
* Svarga	19	21	3,192 (stable)
The Weather Channel	17	18	2,976 (down 12.68%)
Nissan	14	8.86	2,376 (down 6.16%)
Virtual Holland	14	12	2,352 (down 7.55%)
Playboy	11	5.14	1,968 (stable)
ABC Island	9.64	9.14	1,620 (up 7.14%)
Microsoft	8.21	6.0	1,380 (stable)
Sun Microsystems	6.93	8.57	1,164 (down 22.40%)
AOL Pointe	4.93	4.57	828 (up 16.95%)
Ratepoint	4.14	12	696 (up 18.37%)
Useful Technology	3.86	10	648 (up 42.11%)
Manpower HQ	3.65	3.14	614 (down 6.67%)
Coldwell Banker	3.43	4.29	576 (down 17.24%)
Cisco Systems	3.43	4.29	576 (stable)
STA Travel	3.07	2.29	516 (down 18.87%)
Dell	2.93	4.29	492 (stable)
NBA	2.36	1.43	396 (up 3.13%)
Comcast	2.29	4.29	384 (down 17.95%)
Reebok	0.43	0.29	72 (up 20%)
Adidas	0.21	0.0	36 (stable)
Coldwell Banker:$3m house	0.09	0.0	15 (down 75%)

The top ten, with commentary is posted to New World Notes.

Methodology

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.

We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.