Mixed Reality Headcount, Week ending 2 September, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday 2 September, 2007:

Site (* Native reality site)	Est avg hourly visits	Est avg hourly visits (peak hrs)	Estimated total weekly visits
* Phat Cat's Jazzy Blue Lounge	136	152	22,896 (down 2.85%)
* Lost Gardens of Apollo	86	96	14,496 (up 9.12%)
* City of Lost Angels	80	84	13,584 (stable)
* Independent State of Caledon	74	97	12,480 (up 14.79%)
* New Citizens Incorporated	74	90	12,456 (down 2.54%)
The Pond	73	42	12,300 (down 6.73%)
* The Shelter	55	65	9,240 (up 10.95%)
* Midgar	47	58	7,932 (up 11.09%)
* Isle of Lesbos	46	62	7,884 (down 5.60%)
IBM	41	37	6,888 (down 13.68%)
Pontiac	33	50	5,688 (up 33.90%)
* London Commercial Sims	31	34	5,220 (up 7.94%)
The L Word	30	42	5,196 (down 6.88%)
* Ballers City	26	36	4,488 (up 10.32%)
Greenies Home	25	34	4,212 (up 17.39%)
The Weather Channel	20	19	3,408 (up 14.52%)
* Svarga	19	24	3,240 (up 15.38%)
Virtual Holland	15	16	2,544 (up 14.59%)
Nissan	15	12	2,532 (down 11.34%)
Playboy	11	5.71	2,004 (down 4.57%)
ABC Island	9.0	6.86	1,512 (down 3.82%)
Sun Microsystems	8.93	13	1,500 (up 140.38%)
Microsoft	8.14	8.57	1,368 (up 8.57%)
AOL Pointe	4.21	3.14	708 (down 10.61%)
Coldwell Banker	4.14	5.43	696 (stable)
Manpower HQ	3.91	3.14	657 (down 4.68%)
STA Travel	3.79	5.43	636 (up 10.42%)
Ratepoint	3.5	11	588 (down 3.92%)
Cisco Systems	3.43	3.71	576 (up 4.35%)
Dell	2.93	3.43	492 (up 86.36%)
Comcast	2.79	3.71	468 (up 116.67%)
Useful Technology	2.71	4.57	456 (up 31.03%)
NBA	2.29	1.14	384 (down 21.95%)
Reebok	0.36	0.0	60 (down 61.54%)
Coldwell Banker:$3m house	0.35	0.57	58 (down 33.91%)
Adidas	0.21	0.0	36 (down 80%)

The top ten, with commentary is posted to New World Notes.

Methodology

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.

We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.