Mixed Reality Headcount, Week ending 23 September, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday 23 September, 2007:

Site (* Native reality site)	Est avg hourly visits	Est avg hourly visits (peak hrs)	Estimated total weekly visits
* Phat Cat's Jazzy Blue Lounge	141	153	23,772 (stable)
* Lost Gardens of Apollo	81	100	13,692 (down 5.00%)
* City of Lost Angels	76	73	12,828 (stable)
The Pond	70	34	11,808 (down 3.62%)
* New Citizens Incorporated	69	76	11,688 (down 7.33%)
* Independent State of Caledon	68	87	11,496 (down 11.21%)
* The Shelter	52	68	8,808 (down 4.68%)
* Isle of Lesbos	49	72	8,256 (up 14.67%)
IBM	43	45	7,368 (down 2.38%)
* Midgar	41	52	7,020 (stable)
* London Commercial Sims	31	43	5,208 (down 2.91%)
The L Word	29	30	4,932 (stable)
Greenies Home	25	38	4,260 (down 4.57%)
Pontiac	23	20	3,912 (down 31.80%)
* Ballers City	21	24	3,684 (down 10.76%)
The Weather Channel	19	21	3,348 (up 7.31%)
* Svarga	19	25	3,336 (stable)
Nissan	15	9.14	2,604 (down 7.26%)
Playboy	13	14	2,340 (down 5.34%)
Virtual Holland	12	10	2,148 (down 11.39%)
ABC Island	9.71	13	1,632 (up 37.37%)
Sun Microsystems	8.07	12	1,356 (up 22.83%)
Microsoft	7.64	6.86	1,284 (up 2.88%)
AOL Pointe	6.0	7.43	1,008 (up 18.31%)
Cisco Systems	4.07	6.0	684 (up 32.56%)
Ratepoint	3.64	12	612 (up 240.00%)
Dell	3.43	5.14	576 (up 14.29%)
Manpower HQ	3.39	3.43	570 (down 4.88%)
STA Travel	3.36	3.43	564 (down 2.08%)
Coldwell Banker	3.07	4.29	516 (down 8.51%)
NBA	2.29	1.14	384 (up 3.23%)
Comcast	1.86	2.0	312 (up 13.04%)
Reebok	1.29	2.29	216 (up 20.00%)
Useful Technology	1.07	2.0	180 (down 40.00%)
Coldwell Banker:$3m house	0.17	0.29	29 (down 60.00%)
Adidas	0.0	0.0	0 (down 100.00%)

The top ten, with commentary is posted to New World Notes.

Methodology

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.

We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.