Mixed Reality Headcount, Week ending August 5, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday 5 August, 2007:

Site (* Native reality site)	Est avg hourly visits	Est avg hourly visits (peak hrs)	Estimated total weekly visits
* Phat Cat's Jazzy Blue Lounge	157	177	26,484 (down 1%)
* City of Lost Angels	84	84	14,172 (stable)
* Lost Gardens of Apollo	78	108	13,236 (up 7%)
* New Citizens Incorporated	78	98	13,224 (up 3%)
* Independent State of Caledon	59	65	9,960 (stable)
The Pond	53	19	9,024 (up 35%)
* The Shelter	52	67	8,856 (up 0%)
* Isle of Lesbos	50	72	8,496 (down 5%)
IBM	50	47	8,412 (up 2%)
* Midgar	47	53	7,896 (down 1%)
* London Commercial Sims	39	63	6,660 (up 4%)
Pontiac	33	44	5,676 (down 2%)
The L Word	26	33	4,464 (down 14%)
Greenies Home	26	32	4,392 (down 10%)
* Ballers City	23	24	3,960 (up 33%)
* Svarga	18	24	3,048 (down 3%)
The Weather Channel	17	25	2,880 (down 3%)
Nissan	16	11	2,808 (down 4%)
Microsoft	16	25	2,796 (up 2%)
Virtual Holland	14	17	2,376 (up 9%)
ABC Island	11	11	1,980 (up 3%)
Playboy	8.21	6.57	1,380 (stable)
AOL Pointe	5.36	3.43	900 (up 44%)
STA Travel	4.07	8.86	684 (up 32%)
Coldwell Banker	3.57	4.86	600 (up 2%)
NBA	2.93	2.86	492 (up 5%)
Useful Technology	1.71	0.0	288 (down 44%)
Sun Microsystems	1.5	1.71	252 (up 31%)
Ratepoint	1.43	2.29	240 (up 53%)
Dell	1.14	1.43	192 (down 5%)
Adidas	1.14	1.14	192 (up 14%)
Comcast	1.0	2.86	168 (up 40%)
Reebok	0.71	0.29	120 (up 11%)

 

The top ten, with commentary is posted to New World Notes.

Methodology

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.

We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.