Mixed Reality Headcount, Week ending July 29, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday July 29, 2007:

Site (* Native reality site)	Est avg hourly visits	Est avg hourly visits (peak hrs)	Estimated total weekly visits
* Phat Cat's Jazzy Blue Lounge	159	176	26,868 (down 1%)
* City of Lost Angels	84	91	14,172 (up 3%)
* New Citizens Incorporated	76	87	12,804 (down 7%)
* Lost Gardens of Apollo	73	80	12,336 (down 11%)
* Independent State of Caledon	58	77	9,876 (down 4%)
* Isle of Lesbos	53	71	8,964 (stable)
* The Shelter	52	60	8,796 (stable)
IBM	48	45	8,196 (up 1%)
* Midgar	47	53	7,980 (down 6%)
The Pond	39	17	6,672 (down 7%)
* London Commercial Sims	38	56	6,396 (new!)
Pontiac	34	34	5,820 (down 4%)
The L Word	31	40	5,208 (up 1%)
Greenies Home	29	34	4,896 (up 36%)
* Svarga	18	24	3,168 (down 14%)
The Weather Channel	17	23	2,988 (down 5%)
* Ballers City	17	26	2,964 (up 19%)
Nissan	17	12	2,928 (down 10%)
Microsoft	16	24	2,736 (up 6%)
Virtual Holland	12	22	2,172 (up 2%)
ABC Island	11	12	1,920 (stable)
Playboy	8.14	7.43	1,368 (stable)
AOL Pointe	3.71	1.71	624 (down 29%)
Coldwell Banker	3.5	4.57	588 (up 96%)
STA Travel	3.07	4.57	516 (down 46%)
Useful Technology	3.07	0.29	516 (down 44%)
NBA	2.79	1.71	468 (down 38%)
Dell	1.21	0.57	204 (down 39%)
Sun Microsystems	1.14	1.71	192 (up 6%)
Adidas	1.0	0.57	168 (up 55%)
Ratepoint	0.93	1.43	156 (down 7%)
Comcast	0.71	1.43	120 (down 23%)
Reebok	0.64	0.29	108 (down 55%)

 

The top ten, with commentary is posted to New World Notes.

Methodology

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.

We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.