Mixed Reality Headcount, Week ending July 15, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday July 15, 2007:

Site (* Native reality site)	Est avg hourly visits	Est avg hourly visits (peak hrs)	Estimated total weekly visits
* Phat Cat's Jazzy Blue Lounge	155	176	26,160 (up 5%)
* City of Lost Angels	82	85	13,932 (up 1%)
* New Citizens Incorporated	81	99	13,752 (up 4%)
* Lost Gardens of Apollo	78	105	13,104 (down 1%)
* Independent State of Caledon	66	73	11,217 (new)
* Midgar	57	66	9,648 (up 17%)
* Isle of Lesbos	51	68	8,664 (up 6%)
IBM	49	49	8,280 (down 13%)
* The Shelter	48	55	8,124 (down 8%)
The Pond	38	24	6,420 (down 6%)
The L Word	31	31	5,316 (down 6%)
Pontiac	29	37	4,944 (down 21%)
* Ballers City	25	29	4,320 (stable)
* Svarga	22	29	3,780 (up 1%)
The Weather Channel	17	23	2,904 (up 8%)
Nissan	15	15	2,580 (stable)
ABC Island	13	8.0	2,304 (up 7%)
Microsoft	13	14	2,196 (down 9%)
Playboy	9.0	8.29	1,512 (down 14%)
Virtual Holland	6.64	12	1,116 (down 26%)
STA Travel	5.64	12	948 (down 38%)
NBA	5.14	6.57	864 (stable)
AOL Pointe	3.14	4.0	528 (down 39%)
Useful Technology	2.43	2.0	408 (down 17%)
Ratepoint	2.36	5.43	396 (up 43%)
Dell	2.29	2.0	384 (up 68%)
Coldwell Banker	1.79	2.57	300 (down 10%)
Sun Microsystems	1.29	3.43	216 (down 33%)
Comcast	1.14	1.43	192 (up 60%)
Adidas	1.14	1.14	192 (down 11%)
Reebok	0.86	2.0	144 (down 29%)
Coca Cola	0.21	0.0	36 (down 40%)

The top ten, with commentary is posted to New World Notes.

Methodology

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.

We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.