Mixed Reality Headcount, Week ending 26 August, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday 26 August, 2007:

Site (* Native reality site)	Est avg hourly visits	Est avg hourly visits (peak hrs)	Estimated total weekly visits
* Phat Cat's Jazzy Blue Lounge	140	150	23,568 (down 3.30%)
* City of Lost Angels	79	84	13,344 (stable)
* Lost Gardens of Apollo	79	115	13,284 (down 9.71%)
The Pond	78	37	13,188 (up 11.69%)
* New Citizens Incorporated	76	83	12,780 (down 6.33%)
* Independent State of Caledon	64	91	10,872 (stable)
* Isle of Lesbos	49	76	8,352 (up 2.05%)
* The Shelter	49	72	8,328 (stable)
IBM	47	44	7,980 (stable)
* Midgar	42	36	7,140 (down 8.04%)
The L Word	33	44	5,580 (up 15.67%)
* London Commercial Sims	28	44	4,836 (down 15.16%)
Pontiac	25	27	4,248 (down 20.27%)
* Ballers City	24	27	4,068 (down 4.78%)
Greenies Home	21	21	3,588 (down 19.62%)
The Weather Channel	17	19	2,976 (up 5.08%)
Nissan	17	12	2,856 (stable)
* Svarga	16	20	2,808 (down 5.26%)
Virtual Holland	13	18	2,220 (stable)
Playboy	12	8.0	2,100 (up 80.41%)
ABC Island	9.36	9.14	1,572 (down 2.24%)
Microsoft	7.5	3.14	1,260 (down 29.53%)
AOL Pointe	4.71	5.14	792 (down 23.26%)
Coldwell Banker	4.14	5.71	696 (stable)
Manpower HQ	4.11	4.29	690 (down 3.07%)
Sun Microsystems	3.71	8.86	624 (up 126.09%)
Ratepoint	3.64	10	612 (up 142.86%)
STA Travel	3.43	4.0	576 (down 2.04%)
Cisco Systems	3.29	4.0	552 (stable)
NBA	2.93	1.43	492 (down 16.33%)
Useful Technology	2.07	0.86	348 (down 38.30%)
Dell	1.57	1.43	264 (down 15.38%)
Comcast	1.29	0.86	216 (up 12.50%)
Adidas	1.07	2.29	180 (up 50.00%)
Reebok	0.93	0.57	156 (stable)
Coldwell Banker:$3m house	0.53	0.86	88 (down 47.37%)

The top ten, with commentary is posted to New World Notes.

Methodology

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.

We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.