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Monday, June 18, 2007

Mixed Reality Headcount, Week ending June 17, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday June 17, 2007:

Site (* Native reality site)

Est avg hourly visits

Est avg hourly visits (peak hrs)

Estimated total weekly visits

* Phat Cat's Jazzy Blue Lounge 183 188 30,756 (up 1%)
* City of Lost Angels 78 81 13,236 (stable)
* Lost Gardens of Apollo 78 89 13,104 (up 11% )
* New Citizens Incorporated 73 75 12,408 (up 4%)
* Midgar 58 70 9,864 (up 4%)
IBM 57 44 9,636 (up 63%)
* The Shelter 47 60 8,004 (down 13%)
The Pond 41 27 6,984 (down 5%)
The L Word 28 37 4,812 (down 34%)
* Isle of Lesbos 27 34 4,596 (stable)
Pontiac 26 40 4,404 (up 24%)
* Ballers City 21 20 3,606 (new)
* Svarga 20 22 3,504 (up 49%)
Playboy 18 17 3,181 (new)
Microsoft 14 23 2,460 (up 66%)
ABC Island 13 11 2,184 (down 13%)
Weather Channel 12 13 2,052 (up 11%)
Nissan 11 10 1,980 (up 20%)
NBA 9.5 14 1,596 (up 25%)
AOL Pointe 8.2 10 1,380 (up 4%)
Useful Technology 7 21 1,260 (down 25%)
Sun Microsystems 4.5 12 756 (up 650%)
Virtual Holland 4.3 3.4 732 (up 28%)
Comcast 3.8 2.8 650 (new)
Coldwell Banker 2.7 4.8 468 (up 39%)
Adidas 1.9 2.8 324 (up 92%)
Dell 1.6 1.1 276 (down 39%)
Reebok 1 0.8 168 (down 23%)
Coca Cola 0.5 0.2 84 (down 28%)

 

 The top ten, with commentary is posted to New World Notes.

Methodology

We've changed the methodology slightly this week, based on discussions with and valuable insights from Gary Hazlitt and others. Instead of the previous three sample periods (peak concurrency, minimum concurrency and mid-evening Pacific time), we are now sampling four times per day, evenly spaced as noted below.

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites.

We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.

1 comment:

  1. Anonymous7:23 AM

    It seems nobody else has yet commented but I would like to express my appreciation for such excellent work over the weeks.

    ReplyDelete

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