Mixed Reality Headcount, June 4 2007

Here is the full ranked table of tracked sites for the week ending Sunday June 3, 2007

Site (* Native reality site)	Est avg hourly visits	Est avg hourly visits (peak hrs)	Estimated total weekly visits
* Phat Cat's Jazzy Blue Lounge	170	191	28,704 (up 2%)
* City of Lost Angels	75	81	12,640 (up 4%)
* New Citizens Incorporated	74	104	12,432 (up 8%)
* Lost Gardens of Apollo	72	90	12,224 (down 6% )
* Midgar	53	67	8,992 (up 18%)
* The Shelter	53	76	8,960 (up 13%)
The Pond	39	28	6,640 (New)
The L Word	31	53	5,328 (up 32%)
IBM	31	30	5,296 (Stable)
Pontiac	27	47	4,688 (down 3%)
* Isle of Lesbos	27	30	4,544 (Returning)
* Svarga	18	27	3,152 (Returning)
ABC Island	14	12	2,480 (New)
Weather Channel	13	16	2,336 (up 15%)
Microsoft	9.0	14	1,520 (up 212%)
Nissan	8.6	8.2	1,456 (Returning)
AOL Pointe	7.1	9.1	1,200 (up 8%)
Useful Technology	4.7	12.2	800 (Returning)
NBA	4.6	6.2	784 (up 50%)
Virtual Holland	4.6	2.5	784 (up 3%)
Coldwell Banker	2.8	4.2	480 (up 50%)
Dell	2.7	3.7	464 (up 62%)
Adidas	1.1	1.7	192 (Returning)
Coca Cola	1.0	1.1	176 (down 74%)
Reebok	0.9	0.5	160 (Returning)
Sun Microsystems	0.8	1.7	144 (up 42%)

There's quite a bit of motion below the top ten as visitors came and went this week, but the trend is generally upwards. Coca Cola suffered falls, but establishing a specific site for their inworld public relations does not seem to be a part of their marketing plan.

We welcome back The Isle of Lesbos, Svarga, Nissan, Useful Technology, Adidas, and Reebok. New this week are The Pond, and ABC Island (that's the Australian Broadcasting Corporation, and not the American one) - both well-performing sites that have not seen a lot of international coverage.

Methodology

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) will be dropped in future Headcounts for other sites.

We collect data three times per day for each site, one sample at peak concurrency (10am-1pm SLT), one at minimum concurrency and one mid-evening, Second Life Time. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are significantly less than the estimated total visits.

We're able to cover multi-sim sites a lot better with this method, so you'll see those higher in the rankings than the previous metrics we were using.