After roughly two and a half years, failed technology rumor blog Valleywag was folded back into Gawker last year. Since then, what's left of VW has been trying to attract someone's attention. Anyone really. Like writing obituaries for companies that are reporting record profits.
Be that as it may, there's another word for Valleywag (and some other Gawker media). It's the same word that we apply to anyone who targets a committed, passionate group of people and teases them just to grab your attention.
Goodnight, Valleywag. You can warm your hands by the extra pageviews. Don't worry so much about the turning the lights off -- probably nobody's paying the bills anyway.