Mixed Reality Headcount, Week ending 11 November, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday 11 November, 2007:

Site	Est avg hourly visits	Est avg hourly visits (peak hrs)	Estimated total weekly visits
The Pond	70	42	11,772 (stable)
Gossip Girl	56	6.29	9,408 (new!)
IBM	46	60	7,764 (up 11.17%)
I Am Legend	37	31	6,304 (down 4.60%)
The L Word	26	32	4,524 (stable)
Pontiac	26	28	4,368 (stable)
Greenies Home	24	34	4,176 (down 3.87%)
Playboy	23	34	3,936 (up 19.71%)
The Weather Channel	17	18	2,988 (up 5.51%)
Virtual Holland	17	24	2,928 (down 2.79%)
Nissan	15	8.57	2,604 (up 5.85%)
Sun Microsystems	11	13	1,932 (down 13.44%)
Microsoft	10	9.71	1,800 (up 11.11%)
ABC Island	10	7.43	1,740 (down 2.03%)
AOL Pointe	4.07	2.86	684 (up 14.00%)
STA Travel	3.57	4.29	600 (down 19.35%)
Cisco Systems	3.29	3.14	552 (up 12.20%)
Manpower HQ	2.58	2.86	434 (down 34.04%)
Coldwell Banker	2.57	3.71	432 (down 5.26%)
NBA	2.21	1.14	372 (down 11.43%)
Dell	1.86	1.14	312 (down 7.14%)
Reebok	1.57	2.29	264 (stable)
Comcast	0.86	0.86	144 (up 33.33%)
Armani	0.71	0.29	120 (down 16.67%)

The top ten, with commentary is posted to New World Notes.

Methodology

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.

We collect data four times per day, seven days per week for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour (essentially, every 6 hours). For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.