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Tuesday, October 02, 2007

Mixed Reality Headcount, Week ending 30 September, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday 30 September, 2007:

Site

Est avg hourly visits

Est avg hourly visits (peak hrs)

Estimated total weekly visits

The Pond 68 28 11,436 (down 3.15%)
IBM 41 43 6,960 (down 5.54%)
The L Word 31 38 5,256 (up 6.57%)
Greenies Home 26 40 4,392 (up 3.10%)
Pontiac 23 19 3,912 (stable)
The Weather Channel 16 16 2,736 (down 18.28%)
Nissan 14 11 2,364 (down 9.22%)
Playboy 13 21 2,268 (down 3.08%)
Virtual Holland 12 10 2,124 (stable)
ABC Island 8.71 7.43 1,464 (down 10.29%)
Sun Microsystems 8.43 16 1,416 (up 4.42%)
Microsoft 8.36 6.29 1,404 (up 9.35%)
AOL Pointe 4.21 4.0 708 (down 29.76%)
STA Travel 4.0 6.86 672 (up 19.15%)
Manpower HQ 3.74 4.29 628 (up 10.26%)
Cisco Systems 3.64 4.57 612 (down 10.53%)
Coldwell Banker 3.07 4.57 516 (stable)
Ratepoint 2.64 8.0 444 (down 27.45%)
Dell 2.36 2.0 396 (down 31.25%)
NBA 2.21 1.14 372 (down 3.12%)
Comcast 1.71 0.57 288 (down 7.69%)
Reebok 1.64 3.43 276 (up 27.78%)
Useful Technology 1.5 3.14 252 (up 40.00%)
Coldwell Banker:$3m house 0.09 0.0 15 (down 50.00%)

The top ten, with commentary is posted to New World Notes.  Native sites aren't in this chart, and will be posted separately.

Methodology

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.

We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.

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