Mixed Reality Headcount, Week ending 28 October, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday 28 October, 2007:

Site	Est avg hourly visits	Est avg hourly visits (peak hrs)	Estimated total weekly visits
The Pond	65	32	10,920 (stable)
IBM	43	48	7,272 (up 10.58%)
The L Word	29	33	4,944 (down 4.41%)
Pontiac	27	23	4,656 (up 9.30%)
Greenies Home	25	31	4,344 (stable)
Playboy	21	32	3,684 (up 35.24%)
Virtual Holland	21	37	3,648 (up 41.40%)
The Weather Channel	17	21	2,976 (up 5.08%)
Nissan	15	12	2,652 (up 6.76%)
Sun Microsystems	11	15	2,004 (down 10.22%)
ABC Island	10	7.71	1,740 (up 13.28%)
Microsoft	9.71	11	1,632 (up 13.33%)
STA Travel	5.07	7.71	852 (up 51.06%)
AOL Pointe	3.79	2.57	636 (down 3.64%)
NBA	3.0	2.0	504 (up 55.56%)
Cisco Systems	2.86	1.71	480 (down 9.09%)
Useful Technology	2.71	0.29	456 (down 13.64%)
Coldwell Banker	2.57	3.71	432 (up 5.88%)
Dell	2.5	2.29	420 (up 34.62%)
Manpower HQ	2.5	2.0	420 (down 3.23%)
Reebok	1.71	3.14	288 (up 4.35%)
Armani	1.0	1.43	168 (stable)
Comcast	0.57	1.14	96 (up 14.29%)
Coldwell Banker:$3m house	0.08	0.29	14 (stable)

The top ten, with commentary is posted to New World Notes. Native sites aren't in this chart, and will be posted separately.

Methodology

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.

We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.