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Tuesday, August 28, 2007

Mixed Reality Headcount, Week ending 26 August, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday 26 August, 2007:

Site (* Native reality site)

Est avg hourly visits

Est avg hourly visits (peak hrs)

Estimated total weekly visits

* Phat Cat's Jazzy Blue Lounge 140 150 23,568 (down 3.30%)
* City of Lost Angels 79 84 13,344 (stable)
* Lost Gardens of Apollo 79 115 13,284 (down 9.71%)
The Pond 78 37 13,188 (up 11.69%)
* New Citizens Incorporated 76 83 12,780 (down 6.33%)
* Independent State of Caledon 64 91 10,872 (stable)
* Isle of Lesbos 49 76 8,352 (up 2.05%)
* The Shelter 49 72 8,328 (stable)
IBM 47 44 7,980 (stable)
* Midgar 42 36 7,140 (down 8.04%)
The L Word 33 44 5,580 (up 15.67%)
* London Commercial Sims 28 44 4,836 (down 15.16%)
Pontiac 25 27 4,248 (down 20.27%)
* Ballers City 24 27 4,068 (down 4.78%)
Greenies Home 21 21 3,588 (down 19.62%)
The Weather Channel 17 19 2,976 (up 5.08%)
Nissan 17 12 2,856 (stable)
* Svarga 16 20 2,808 (down 5.26%)
Virtual Holland 13 18 2,220 (stable)
Playboy 12 8.0 2,100 (up 80.41%)
ABC Island 9.36 9.14 1,572 (down 2.24%)
Microsoft 7.5 3.14 1,260 (down 29.53%)
AOL Pointe 4.71 5.14 792 (down 23.26%)
Coldwell Banker 4.14 5.71 696 (stable)
Manpower HQ 4.11 4.29 690 (down 3.07%)
Sun Microsystems 3.71 8.86 624 (up 126.09%)
Ratepoint 3.64 10 612 (up 142.86%)
STA Travel 3.43 4.0 576 (down 2.04%)
Cisco Systems 3.29 4.0 552 (stable)
NBA 2.93 1.43 492 (down 16.33%)
Useful Technology 2.07 0.86 348 (down 38.30%)
Dell 1.57 1.43 264 (down 15.38%)
Comcast 1.29 0.86 216 (up 12.50%)
Adidas 1.07 2.29 180 (up 50.00%)
Reebok 0.93 0.57 156 (stable)
Coldwell Banker:$3m house 0.53 0.86 88 (down 47.37%)

The top ten, with commentary is posted to New World Notes.

Methodology

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.

We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.

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