Mixed Reality Headcount, Week ending 12 August, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday 12 August, 2007:

Site (* Native reality site)	Est avg hourly visits	Est avg hourly visits (peak hrs)	Estimated total weekly visits
* Phat Cat's Jazzy Blue Lounge	147	163	24,792 (down 6%)
* Lost Gardens of Apollo	80	118	13,596 (up 2%)
* City of Lost Angels	80	84	13,488 (down 4%)
* New Citizens Incorporated	73	85	12,288 (down 7%)
The Pond	67	29	11,292 (up 25%)
* Independent State of Caledon	58	71	9,876 (stable)
* The Shelter	51	68	8,604 (down 2%)
* Isle of Lesbos	48	72	8,208 (down 3%)
IBM	48	52	8,196 (down 2%)
* Midgar	47	56	7,896 (stable)
* London Commercial Sims	35	59	5,880 (down 11%)
Pontiac	29	46	4,968 (down 12%)
The L Word	24	31	4,056 (down 9%)
Greenies Home	23	39	3,948 (down 10%)
* Ballers City	23	24	3,900 (down 1%)
* Svarga	18	24	3,168 (up 3%)
Nissan	17	13	2,868 (up 2%)
The Weather Channel	17	22	2,856 (stable)
Virtual Holland	13	15	2,220 (down 6%)
Microsoft	13	18	2,208 (down 21%)
ABC Island	10	12	1,776 (down 10%)
Playboy	6.64	4.86	1,116 (down 19%)
AOL Pointe	5.93	4.57	996 (up 10%)
Manpower HQ	5.33	2.86	896 (new!)
Coldwell Banker	4.71	7.71	792 (up 32%)
STA Travel	4.5	9.71	756 (up 10%)
NBA	3.79	5.14	636 (up 29%)
Dell	2.07	2.0	348 (up 81%)
Ratepoint	1.86	4.0	312 (up 30%)
Sun Microsystems	1.57	2.0	264 (up 4%)
Useful Technology	1.29	0.29	216 (down 25%)
Adidas	1.21	0.86	204 (up 6%)
Comcast	1.0	2.0	168 (stable)
Coldwell Banker:$3m house	0.91	0.86	153 (new!)
Reebok	0.71	0.29	120 (stable)

 

The top ten, with commentary is posted to New World Notes.

Methodology

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.

We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.