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Tuesday, August 14, 2007

Mixed Reality Headcount, Week ending 12 August, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday 12 August, 2007:

Site (* Native reality site)

Est avg hourly visits

Est avg hourly visits (peak hrs)

Estimated total weekly visits

* Phat Cat's Jazzy Blue Lounge 147 163 24,792 (down 6%)
* Lost Gardens of Apollo 80 118 13,596 (up 2%)
* City of Lost Angels 80 84 13,488 (down 4%)
* New Citizens Incorporated 73 85 12,288 (down 7%)
The Pond 67 29 11,292 (up 25%)
* Independent State of Caledon 58 71 9,876 (stable)
* The Shelter 51 68 8,604 (down 2%)
* Isle of Lesbos 48 72 8,208 (down 3%)
IBM 48 52 8,196 (down 2%)
* Midgar 47 56 7,896 (stable)
* London Commercial Sims 35 59 5,880 (down 11%)
Pontiac 29 46 4,968 (down 12%)
The L Word 24 31 4,056 (down 9%)
Greenies Home 23 39 3,948 (down 10%)
* Ballers City 23 24 3,900 (down 1%)
* Svarga 18 24 3,168 (up 3%)
Nissan 17 13 2,868 (up 2%)
The Weather Channel 17 22 2,856 (stable)
Virtual Holland 13 15 2,220 (down 6%)
Microsoft 13 18 2,208 (down 21%)
ABC Island 10 12 1,776 (down 10%)
Playboy 6.64 4.86 1,116 (down 19%)
AOL Pointe 5.93 4.57 996 (up 10%)
Manpower HQ 5.33 2.86 896 (new!)
Coldwell Banker 4.71 7.71 792 (up 32%)
STA Travel 4.5 9.71 756 (up 10%)
NBA 3.79 5.14 636 (up 29%)
Dell 2.07 2.0 348 (up 81%)
Ratepoint 1.86 4.0 312 (up 30%)
Sun Microsystems 1.57 2.0 264 (up 4%)
Useful Technology 1.29 0.29 216 (down 25%)
Adidas 1.21 0.86 204 (up 6%)
Comcast 1.0 2.0 168 (stable)
Coldwell Banker:$3m house 0.91 0.86 153 (new!)
Reebok 0.71 0.29 120 (stable)

 

The top ten, with commentary is posted to New World Notes.

Methodology

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.

We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.

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