Mixed Reality Headcount, Week ending July 22, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday July 22, 2007:

Site (* Native reality site)	Est avg hourly visits	Est avg hourly visits (peak hrs)	Estimated total weekly visits
* Phat Cat's Jazzy Blue Lounge	163	197	27,396 (up 4%)
* Lost Gardens of Apollo	83	114	13,944 (up 6%)
* New Citizens Incorporated	82	103	13,824 (stable, up a little)
* City of Lost Angels	81	92	13,692 (down 1%)
* Independent State of Caledon	61	82	10,356 (down 7%)
* Isle of Lesbos	53	74	8,964 (up 3%)
* The Shelter	52	65	8,760 (up 7%)
* Midgar	51	58	8,580 (down 11%)
IBM	48	50	8,076 (down 2%)
The Pond	43	30	7,248 (up 12%)
Pontiac	36	53	6,096 (up 23%)
The L Word	30	44	5,148 (down 3%)
* Svarga	22	27	3,696 (down 2%)
Greenies Home	21	26	3,588 (new!)
Nissan	19	17	3,264 (up 26%)
The Weather Channel	18	21	3,168 (up 9%)
Microsoft	15	17	2,568 (up 16%)
* Ballers City	14	20	2,472 (down 42%)
Virtual Holland	12	22	2,112 (up 89%)
ABC Island	11	10	1,920 (down 16%)
Playboy	8.14	7.43	1,368 (down 9%)
STA Travel	5.71	11	960 (up 1%)
Useful Technology	5.5	1.43	924 (up 126%)
AOL Pointe	5.29	7.71	888 (up 68%)
NBA	4.5	4.57	756 (down 12%)
Dell	2.0	2.57	336 (down 12%)
Coldwell Banker	1.79	3.71	300 (stable)
Reebok	1.43	3.14	240 (up 66%)
Sun Microsystems	1.07	2.29	180 (down 16%)
Ratepoint	1.0	1.43	168 (down 57%)
Comcast	0.93	0.86	156 (down 18%)
Adidas	0.64	0.86	108 (down 43%)
Coca Cola	0.64	0.57	108 (up 200%)

The top ten, with commentary is posted to New World Notes.

Methodology

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.

We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.