Mixed Reality Headcount, Week ending July 8, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday July 8, 2007:

Site (* Native reality site)	Est avg hourly visits	Est avg hourly visits (peak hrs)	Estimated total weekly visits
* Phat Cat's Jazzy Blue Lounge	148	160	24,912 (down 1%)
* City of Lost Angels	81	84	13,716 (stable)
* Lost Gardens of Apollo	78	90	13,236 (down 2%)
* New Citizens Incorporated	78	101	13,116 (up 6%)
IBM	56	48	9,528 (down 10%)
* The Shelter	52	61	8,856 (up 7%)
* Midgar	48	60	8,196 (down 3%)
* Isle of Lesbos	48	74	8,148 (up 7%)
The Pond	41	23	6,888 (down 11%)
Pontiac	37	57	6,312 (up 13%)
The L Word	33	39	5,688 (down 10%)
* Ballers City	25	25	4,308 (stable)
* Svarga	22	27	3,720 (up 8%)
The Weather Channel	16	18	2,688 (down 3%)
Nissan	15	13	2,568 (up 3%)
Microsoft	14	19	2,424 (down 9%)
ABC Island	12	10	2,136 (down 12%)
Playboy	10	10	1,776 (down 35%)
STA Travel	9.14	7.71	1,536 (up 9%)
Virtual Holland	9.0	13	1,512 (up 59%)
AOL Pointe	5.21	8.29	876 (down 5%)
NBA	5.14	8.29	864 (down 25%)
Useful Technology	2.93	1.43	492 (down 46%)
Coldwell Banker	2.0	3.71	336 (up 27%)
Sun Microsystems	1.93	3.71	324 (up 80%)
Ratepoint	1.64	2.57	276 (up 35%)
Dell	1.36	0.0	228 (down 17%)
Adidas	1.29	2.0	216 (up 5%)
Reebok	1.21	1.43	204 (up 183%)
Comcast	0.71	0.57	120 (down 69%)
Coca Cola	0.36	0.0	60 (down 44%)

* We're listing NCI as New Citizens Incorporated again for the moment, as apparently the planned name-change to New Citizens Institute is nowhere near sufficiently complete.

The top ten, with commentary is posted to New World Notes.

Methodology

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.

We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.