Mixed Reality Headcount, Week ending July 1, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday July 1, 2007:

Site (* Native reality site)	Est avg hourly visits	Est avg hourly visits (peak hrs)	Estimated total weekly visits
* Phat Cat's Jazzy Blue Lounge	150	158	25,308 (down 15%)
* City of Lost Angels	81	88	13,740 (down 1%)
* Lost Gardens of Apollo	81	103	13,644 (down 2%)
* New Citizens Institute	73	93	12,276 (down 9%)
IBM	63	65	10,692 (up 7%)
* Midgar	50	57	8,484 (down 9%)
* The Shelter	49	60	8,268 (down 13%)
The Pond	46	29	7,788 (down 16%)
* Isle of Lesbos	45	63	7,572 (up 23%)
The L Word	37	50	6,360 (down 4%)
Pontiac	33	49	5,544 (stable)
* Ballers City	26	29	4,392 (up 21%)
* Svarga	20	25	3,444 (down 1%)
The Weather Channel	16	26	2,772 (down 13%)
Playboy	16	18	2,772 (down 7%)
Microsoft	15	14	2,664 (stable)
Nissan	14	11	2,472 (up 29%)
ABC Island	14	17	2,436 (down 8%)
STA Travel	8.36	13	1,404 (new)
NBA	6.86	10	1,152 (down 4%)
Virtual Holland	5.64	7.71	948 (down 25%)
AOL Pointe	5.5	6.57	924 (down 10%)
Useful Technology	5.5	1.71	924 (up 63%)
Comcast	2.36	1.14	396 (down 36%)
Dell	1.64	3.14	276 (down 23%)
Coldwell Banker	1.57	5.14	264 (down 21%)
Ratepoint	1.21	2.57	204 (new)
Adidas	1.21	0.57	204 (down 26%)
Sun Microsystems	1.07	2.57	180 (down 75%)
Coca Cola	0.64	1.14	108 (down 40%)
Reebok	0.43	0.0	72 (down 64%)

* Note, that we're now listing NCI under their new name, New Citizens Institute.

The top ten, with commentary is posted to New World Notes.

Methodology

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.

We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.