Mixed Reality Headcount, Week ending June 24, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday June 24, 2007:

Site (* Native reality site)	Est avg hourly visits	Est avg hourly visits (peak hrs)	Estimated total weekly visits
* Phat Cat's Jazzy Blue Lounge	178	193	30,048 (down 2%)
* Lost Gardens of Apollo	83	107	14,052 (up 7% )
* City of Lost Angels	83	88	13,992 (up 5%)
* New Citizens Incorporated	81	107	13,608 (up 9%)
IBM	59	60	9,912 (up 2%)
* The Shelter	56	64	9,504 (up 18%)
* Midgar	55	63	9,336 (down 5%)
The Pond	55	29	9,288 (up 33%)
The L Word	39	50	6,684 (up 38%)
* Isle of Lesbos	36	48	6,120 (up 33%)
Pontiac	32	49	5,532 (up 25%)
* Ballers City	21	26	3,612 (stable)
* Svarga	20	27	3,504 (stable)
Weather Channel	19	24	3,216 (up 56%)
Playboy	17	20	3,000 (down 5%)
ABC Island	15	14	2,652 (up 21%)
Microsoft	15	20	2,640 (up 7%)
Nissan	11	8.5	1,908 (stable)
Virtual Holland	7.5	12	1,272 (up 73%)
NBA	7.1	11.4	1,200 (down 24%)
AOL Pointe	6.1	6	1,032 (down 25%)
Sun Microsystems	4.2	12	720 (stable)
Comcast	3.7	4.2	624 (stable)
Useful Technology	3.3	1.1	564 (down 55%)
Dell	2.1	2.8	360 (up 30%)
Coldwell Banker	2.0	4.5	336 (stable)
Adidas	1.6	1.7	276 (stable)
Reebok	1.21	2.5	204 (stable)
Coca Cola	1	2	180 (up 114%)

The top ten, with commentary is posted to New World Notes.

Methodology

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites. We do not count sites with camping chairs, or visitors in the orientation sims, as there seems to be little evidence to suggest that they will become visitors to the parent site - and if they do, we catch them when we headcount the site anyway.

We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.