Mixed Reality Headcount, Week ending June 17, 2007.

Here is the full ranked table of tracked sites for the week ending Sunday June 17, 2007:

Site (* Native reality site)	Est avg hourly visits	Est avg hourly visits (peak hrs)	Estimated total weekly visits
* Phat Cat's Jazzy Blue Lounge	183	188	30,756 (up 1%)
* City of Lost Angels	78	81	13,236 (stable)
* Lost Gardens of Apollo	78	89	13,104 (up 11% )
* New Citizens Incorporated	73	75	12,408 (up 4%)
* Midgar	58	70	9,864 (up 4%)
IBM	57	44	9,636 (up 63%)
* The Shelter	47	60	8,004 (down 13%)
The Pond	41	27	6,984 (down 5%)
The L Word	28	37	4,812 (down 34%)
* Isle of Lesbos	27	34	4,596 (stable)
Pontiac	26	40	4,404 (up 24%)
* Ballers City	21	20	3,606 (new)
* Svarga	20	22	3,504 (up 49%)
Playboy	18	17	3,181 (new)
Microsoft	14	23	2,460 (up 66%)
ABC Island	13	11	2,184 (down 13%)
Weather Channel	12	13	2,052 (up 11%)
Nissan	11	10	1,980 (up 20%)
NBA	9.5	14	1,596 (up 25%)
AOL Pointe	8.2	10	1,380 (up 4%)
Useful Technology	7	21	1,260 (down 25%)
Sun Microsystems	4.5	12	756 (up 650%)
Virtual Holland	4.3	3.4	732 (up 28%)
Comcast	3.8	2.8	650 (new)
Coldwell Banker	2.7	4.8	468 (up 39%)
Adidas	1.9	2.8	324 (up 92%)
Dell	1.6	1.1	276 (down 39%)
Reebok	1	0.8	168 (down 23%)
Coca Cola	0.5	0.2	84 (down 28%)

 

 The top ten, with commentary is posted to New World Notes.

Methodology

We've changed the methodology slightly this week, based on discussions with and valuable insights from Gary Hazlitt and others. Instead of the previous three sample periods (peak concurrency, minimum concurrency and mid-evening Pacific time), we are now sampling four times per day, evenly spaced as noted below.

Mixed reality sites in this headcount are selected for their prominence, either from publicity or real world name recognition. Sites with consistent low traffic (500 or less weekly) may be dropped in future Headcounts in favor of other sites.

We collect data four times per day for each site at 2am, 8am, 2pm and 8pm (times in SLT/US Pacific) plus/minus 1 hour. For each sample we count the number of people at the site at the time. We average those samples across the week, and then assume that average to hold constant, with each visitor spending a half hour on-site. This methodology does not necessarily include one-time events that generate high traffic missed by our sampling, which we'll make note of whenever possible. Headcounts do not factor in returning visitors, so assume that the total number of unique Residents are likely to be significantly less than the estimated total visits.